I am a Creative Director, Multidisciplinary Artist, and award-winning XR and digital campaign Designer. With a diverse background that spans Montreal, California, Paris, and Boston, I have collaborated with global partners on a range of creative events and exhibitions.
01.
Design
My passion lies in crafting digital experiences that evoke emotion through breathtaking aesthetics. I approach each project by establishing art directions rooted in the principles of creative thinking: the 'why', the 'what if', and the 'how'. As a visual storyteller first and foremost, my work primarily resides in the sphere of design.
I hold a college degree in Arts & Communication, as well as a bachelor's degree in Interactive Media from UQÀM, and have accumulated over two decades of design experience.
I hold a college degree in Arts & Communication, as well as a bachelor's degree in Interactive Media from UQÀM, and have accumulated over two decades of design experience.
02.
Art
I am a seeker of beauty who glides effortlessly between mediums. My approach is unconventional, for I freely explore non-static formats, sometimes interactive, sometimes immersive, and always exploring the combination of digital and physical realms. My ultimate aim is to instill a sense of well-being through the transcendent power of beauty.
03.
Type of Projects
XR, immersive experiences that mix digital and physical.
04.
Selected Clients
Hanai World, International Jazz Festival Montreal, Decathlon, Pratt & Whitney, Metro, Christie Digital, Microsoft, PUMA, HEC Montréal, Orange
05.
Exhibits, Publications & Awards
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Exhibits
HEC, 110e anniversaire de HEC Montréal / 110 liens, May 2017, Montréal
Galerie Boy’e, Nuit blanche de Montréal / Memento, February 2010, Montréal
New England Gallery of Latin American Art / Rêveuse, May 2009, Boston
Galerie Boy’e / Particules d’intimité, April 2006, Montréal
Galerie Fokus / Cellphun, February 2004, Montréal
Los Angeles Center of Digital Art, Snap-to-grid, Summer 2003, Los Angeles
Société des arts technologiques (SAT) / X-IS, April 2001, Montréal
Publications ~ as artist and photographer
Splash, Contour and several editions of ROJO magazines including a special monthly sponsored by NIKE AIR.
Publications ~ as writer and expert
- How to Design the Best UI for Room-Scale VR
- How to Simplify VR Controllers for Non Gamers
- Becoming a VR Designer and other 360 degree musings
- The road to tech
- A brand digital first (in French ~ written with Catherine Gauthier, CCXP)
- One brand, 3 experts (in French ~ written with Catherine Gauthier, CCXP)
- Branding experience (BX) (in French ~ written with Catherine Gauthier, CCXP)
- Advanding women, one conversation at a time
- Why brands should consider design systems for faster content creation
Awards
Grand Prix - Boomerang, commercial immersive experience category, 2017 / Camping VR for Decathlon
Grand Prix - Best Campaign, Quebec Marketing Association / Launch Campaign for the new PT6 E-Series engine, Pratt & Whitney, 2021
SILVER - Corporate Content Awards - Best use of content in a live or experiential setting / Launch Campaign for the new PT6 E-Series engine, Pratt & Whitney, 2019
SILVER - Corporate Content Awards - Best one-off content campaign / Launch Campaign for the new PT6 E-Series engine, Pratt & Whitney, 2019
Finalist - IDEA 2020 / Launch Campaign for the new PT6 E-Series engine, Pratt & Whitney, 2019
Finalist - IDEA 2020 / Website redesign for Sitecore
HEC, 110e anniversaire de HEC Montréal / 110 liens, May 2017, Montréal
Galerie Boy’e, Nuit blanche de Montréal / Memento, February 2010, Montréal
New England Gallery of Latin American Art / Rêveuse, May 2009, Boston
Galerie Boy’e / Particules d’intimité, April 2006, Montréal
Galerie Fokus / Cellphun, February 2004, Montréal
Los Angeles Center of Digital Art, Snap-to-grid, Summer 2003, Los Angeles
Société des arts technologiques (SAT) / X-IS, April 2001, Montréal
Publications ~ as artist and photographer
Splash, Contour and several editions of ROJO magazines including a special monthly sponsored by NIKE AIR.
Publications ~ as writer and expert
- How to Design the Best UI for Room-Scale VR
- How to Simplify VR Controllers for Non Gamers
- Becoming a VR Designer and other 360 degree musings
- The road to tech
- A brand digital first (in French ~ written with Catherine Gauthier, CCXP)
- One brand, 3 experts (in French ~ written with Catherine Gauthier, CCXP)
- Branding experience (BX) (in French ~ written with Catherine Gauthier, CCXP)
- Advanding women, one conversation at a time
- Why brands should consider design systems for faster content creation
Awards
Grand Prix - Boomerang, commercial immersive experience category, 2017 / Camping VR for Decathlon
Grand Prix - Best Campaign, Quebec Marketing Association / Launch Campaign for the new PT6 E-Series engine, Pratt & Whitney, 2021
SILVER - Corporate Content Awards - Best use of content in a live or experiential setting / Launch Campaign for the new PT6 E-Series engine, Pratt & Whitney, 2019
SILVER - Corporate Content Awards - Best one-off content campaign / Launch Campaign for the new PT6 E-Series engine, Pratt & Whitney, 2019
Finalist - IDEA 2020 / Launch Campaign for the new PT6 E-Series engine, Pratt & Whitney, 2019
Finalist - IDEA 2020 / Website redesign for Sitecore
06.
Speaker, Mentor & Volunteer
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Speaker
Infopresse: Les grands rendez-vous marketing / Decathlon: réinventer le commerce et l’expérience produits en magasin grâce à la réalité virtuelle, March 2019, Montréal
Eday 2018 (Emmerce) / Innovation in Retail with Virtual Reality, October 2018, Amsterdam
Tout le monde UX / Les meilleures pratiques UX et UI pour la réalité virtuelle, April 2018, Montréal
HEC Montréal / How to collaborate on innovative projects, April 2018, Montréal
Mentor
Startup Weekend Women Montréal 3.0 / Mentor, July 2017, Montréal
Yes Montreal / Mentor, 2016, Montréal
Volunteer
50+50 Women in tech / Founder, organizer and host, since May 2016, Montréal and London
Proof Gallery / Gallery Assistant, January - May 2009, Boston
Boomerang Awards / Jury Member, October 2018, Montréal
Infopresse: Les grands rendez-vous marketing / Decathlon: réinventer le commerce et l’expérience produits en magasin grâce à la réalité virtuelle, March 2019, Montréal
Eday 2018 (Emmerce) / Innovation in Retail with Virtual Reality, October 2018, Amsterdam
Tout le monde UX / Les meilleures pratiques UX et UI pour la réalité virtuelle, April 2018, Montréal
HEC Montréal / How to collaborate on innovative projects, April 2018, Montréal
Mentor
Startup Weekend Women Montréal 3.0 / Mentor, July 2017, Montréal
Yes Montreal / Mentor, 2016, Montréal
Volunteer
50+50 Women in tech / Founder, organizer and host, since May 2016, Montréal and London
Proof Gallery / Gallery Assistant, January - May 2009, Boston
Boomerang Awards / Jury Member, October 2018, Montréal