Camping in VR
A project for Decathlon
My creative role consisted of imagining the VR space where people can experience an almost realife camping moment. I was also in charge of R&D and UI design.
Award
Boomerang Best Commercial Immersive Experience 2017
The client
Decathlon is a sports gear international company that aims to democratize sports.
The problem
“It would take us 500m2 of store space to see all the tents versus 5m2 in VR.”
The solution
This camping VR experience showcases all their family tents and accessories to help you compare and understand the tent’s features.
The VR booth is available in 100 stores, 20 countries and in 15 languages.
The results
Upselling products because of a better understanding of specific innovative features and 99% client satisfaction on the VR experience.
Full demo here.
This projects was featured in several digital and marketing conferences in Montreal and Amsterdam where I explained how to best create VR projects for non-gamers.
